Healthy skin makes people happier. It’s a fact. With the scientific data to prove that using skincare everyday can improve your mood and overall outlook we created the Get Skin Happy brand campaign. A 360° rebrand for Aveeno which helped to modernized Aveeno’s brand voice when talking about skin health & wellness while staying true to it’s core values. For this campaign I worked on and oversaw 16 TV, digital & social asset, numerous in-store visuals & magazine advertisements, a style guide refresh and a re-skin of Aveeno.com.  

Skills
Concept | Art Direction | Social Media  | Web
Agency
Velocity OMC
Executive Creative Director
Lynn Mercado & Fabio Seidl
Director
Martin Werner (Jennifer Aniston spots), Ace Norton

Healthy skin makes people happier. It’s a fact. Part of the Aveeno Get Skin Happy brand campaign, Jennifer Aniston stars in a 15sec spot & a paid social campaign which launches the new Aveeno Positively Mineral Sunscreen. 

Skills
Concept  |  Art Direction  |  Social Media
Agency
Velocity OMC
Executive Creative Director
Lynn Mercado & Fabio Seidl
Director
Martin Werner

Concepted and art directed aquatic still life images and stop motion animations for Macy's social channels. Products featured saw lifts in sales. These images lived on Instagram, Facebook, Twitter, Pinterest and mBlog. 

Skills
Concept  |  Art Direction  |  Social Media
Brand
Macy’s
Creative Director
Missy Dondlinger
Photographer
Jenna Gang

Concepted and art directed social media friendly images and stop motion animations to celebrate Macy's reaching one million followers on Instagram. These images lived on Macy's Instagram channel and Instagram stories. 

Skills
Concept  |  Art Direction  |  Social Media
Brand
Macy’s
Creative Director
Missy Dondlinger
Photographer
Jenna Gang

Using social best practices and native social elements I concepted and art directed a social campaign to promote a semi annual sale for Macy's. These images lived on Instagram, Facebook, Twitter and Pinterest. 

Skills
Concept  |  Art Direction  |  Social Media
Brand
Macy’s
Creative Director
Missy Dondlinger
Photographer
Jenna Gang

A collection of personal drawings and illustrations created using micron and gelly roll pens. 

Art Direction and Creative Direction for a paid social campaign for the launch of new Versace sunglasses at Macy's. All color is done in camera with the use of gels on the photography lights.

A growing up in the 90's photography series that I helped concept, art direct and style. Each photo captures key items that I loved in the 90's. Everything from dunkaroos to the essential tamagotchi that I could never leave home without. This was a personal collaboration with photographer Jenna Gang. 

Skills
Concept  | Art Direction | Social Media
Styling
Photographer
Jenna Gang

To grow and engage the Macy's beauty enthusiast customer I concepted and art directed a beauty how-to step by step makeup tutorial. I created a partnership with an in-house makeup artist to create this how-to. This content lives on Pinterest and Macy's blog.

Skills
Concept  |  Art Direction  |  Social Media
Brand
Macy’s
Photographer
Jenna Gang

A series of #shoesday, stop motion gifs that I art directed and concepted for Macy's. Each animation created brought sales lifts to the featured shoes.

Skills
Concept  |  Art Direction  |  Social Media
Brand
Macy’s
Creative Director
Missy Dondlinger

A break up texts on food photography series that I helped concept and art direct. From a cake with a frosting lettering breakup text to a platter of nachos with jalapeño typography each photo is meant to capture a fun celebratory scene. It is meant to comment on the crazy casualness of breaking up over text messages.

Skills
Concept  |  Art Direction  |  Social Media
Breaking up Texts
Collaborators
Jenna Gang, Rebecca Crea

Art directed and concepted still life images using a dog model. Working within the limitations of the model, we were able to create fun, social friendly shareable images that helped support sales goals for Macy's. The content lived on Instagram, Facebook, Twitter, Instagram stories and various e-mails. 

Skills
Concept  |  Art Direction  |  Social Media
Dog Wrangler
Brand
Macy’s
Creative Director
Missy Dondlinger
Photographer
Jenna Gang

360° coverage of NYC pride on Macy's social channels. I art directed in-house studio created content that was posted throughout the month of June. I also attended the NYC pride parade and photographed content for Live Macy's social feed coverage of the parade for Instagram, Facebook, Twitter as well as Instagram stories.

Skills
Concept  |  Art Direction  |  Social Media
Photography | Live Event Coverage
Brand
Macy’s

Illustrated and designed bi-monthly, nationwide, Snapchat geofilters for all of Macy's stores. Shown are a collection of top performing Macy's Snapchat filters with an average user usage of 44,911 times over the filter's two week life span. 

Skills
Concept  |  Art Direction  |  Illustration
Social Media
Brand
Macy’s

My parents told me not to play with matches. I didn't listen. A personal series of social friendly matchstick patterned images that I art directed and styled. 

Skills
Concept  |  Art Direction  |  Styling
Social Media | Pyro
Photographer
Jenna Gang

Art directed and concepted a series of still life images for #nationalwatermelonday. These Instagram stories images helped lift the sales of the products shown and the watermelon products category as a whole. 

Skills
Concept  |  Art Direction  |  Social Media
Brand
Macy’s